Portrait of Spencer Riley

Research, numbers, people and AI

Spencer Riley

I find out what people really care about, and why.

Business graduate of CU Boulder, now in the MiMM master's at HSG. I combine customer research with the numbers behind it, from 560+ interviews to the model behind a first-place $100K seed pitch.

Studying
MiMM student at HSG
Currently
Student consultant on a client project
Citizenship
US, CH, AUS
Languages
English & French, bilingual
Looking for
A 2027 internship in consulting, finance or marketing, in Switzerland or abroad

Hiring for

Pick your field and the page puts what matters to you first.

What I Bring

Pick one or more, and the page highlights where I have used them.

Customer research

Finding out what people care about and why, from perfume buyers to NSA analysts. 560+ interviews of my own.

Strategy & numbers

Market sizing, pricing, business cases and Excel models where I know where every figure comes from, including a $100K seed pitch.

Leadership & people

Pitching to investors and government partners, coordinating teams and clients, and leading groups of 80+ students.

AI & building

Building with AI coding assistants, including a climate game for children and this website, both in 4 languages.

Languages

  • English (bilingual)
  • French (bilingual)
  • Spanish (B1)

Research & marketing

  • Customer interviews
  • Focus groups
  • Positioning
  • Customer segmentation

Finance & analysis

  • Market sizing (TAM/SAM/SOM)
  • Pricing
  • Business cases
  • Excel modelling

Tools

  • Excel (advanced)
  • PowerPoint
  • Claude, ChatGPT & Gemini
  • AI-assisted prototyping

How I work

"Good enough and done, or perfect and pending." An art teacher told me this years ago. It is how I work. I put ideas in front of people early, take the criticism, and make them better.

Timeline

Most recent first. Open any entry for the details and photos.

  1. Work09/2026 – Current

    Industry Consulting Project

    Student Consultant, University of St. GallenSt. Gallen, Switzerland As part of a student team, I'm working with an agricultural machinery manufacturer on a research project. Details

    We're studying how farmers in Germany, France and the UK perceive tractor brands, visiting agricultural trade fairs, and testing how AI assistants recommend tractor brands.

    I signed an NDA, so the project is confidential and I can't name the client.

  2. Project2026

    Bobo's City

    Sole designer and developerClimate Change Communication, HSG A live game for phones and computers, in 4 languages. Details
    Problem
    Climate change feels abstract to children aged 8 to 10. Gigatons of CO₂ and 2100 projections mean nothing to them.
    Scale
    A whole game, from the idea and the design to the code, built by one person.
    Action
    I designed a game where players help Bobo keep the city cool, and every choice changes the temperature straight away. I built it with AI coding assistants.
    Outcome
    A live game for phones and computers, in 4 languages.
    • AI prototyping
    • Game design
    • Kids' education
    • Web
  3. Education09/2026 – Current

    University of St. Gallen (HSG)

    M.A. Marketing Management (MiMM HSG)St. Gallen, Switzerland Details
    Courses
    Consumer Behaviour & Methods, The Future of Brand Management, Marketing Management, Climate Change Communication
    Activities
    AIM (AI in Management Club), including an AI strategy workshop with Deloitte, and the MiMM Community
  4. Personal06/2025 – 08/2026

    Gap Year

    Independent travel & Swiss military trainingAsia & Europe A year between graduating from CU Boulder and starting my Master's at HSG. Details
    • Travelled independently through Japan, Hong Kong, India and Europe, reconnecting with friends from Aiglon College along the way.
    • Completed initial military training in the Swiss Armed Forces, in a structured and highly disciplined environment.
    • Took on personal challenges, including the Tour des Muverans, a multi-day trek in the Swiss Alps.
    Spencer Riley on a summit above a fjord surrounded by mountains
    NorwayAbove the fjords on my gap year
    Spencer Riley with arms open in front of the Taj Mahal
    Agra, IndiaThe Taj Mahal on my gap year
    Spencer Riley with hiking poles on a misty alpine meadow
    Swiss AlpsTour des Muverans, caught on film
  5. Work01/2024 – 05/2024

    Design for Defense (NSA-sponsored)

    Student ConsultantBoulder, Colorado, USA A course at CU Boulder, in a cross-functional team of business, engineering and PhD students. Details
    • Mapped user needs, pain points and messaging gaps across three problem-statement iterations, by running 60+ interviews with analysts, ROTC cadets and NSA stakeholders.
    • Built the numbers that decided which market CULPER would enter first, with market sizing (TAM/SAM/SOM), R&D cost projections and a three-year funding plan starting with a $500K raise.
    • Delivered our findings to the NSA in presentations and a 60-page proposal for CULPER, a framework to audit implicit bias in AI hiring tools, grounded in EEOC and AI-legislation research.

    CULPER

    Financial analysis lead

    Problem
    The NSA struggled to hire analysts, and the AI hiring tools that could help can carry hidden bias.
    Scale
    60+ interviews with analysts, ROTC cadets and NSA staff, and three rewrites of the problem statement.
    Action
    I built the market sizing, the R&D cost projections and a three-year funding plan, and our team grounded the proposal in EEOC and AI-legislation research.
    Outcome
    A 60-page proposal to the NSA for a framework that audits implicit bias in AI hiring tools.
    • Lean Startup
    • Interviews
    • Market sizing
    • Responsible AI
    Spencer Riley with his five Design for Defense teammates in front of a screen showing the CULPER logo
    Colorado, USAThe team behind CULPER
  6. Project01/2024 – 05/2024

    New Venture Creation, Startup Incubator

    New Venture Student, team finance leadBoulder, Colorado, USA The capstone entrepreneurship course at the Leeds School of Business. Details

    Our professor called it the "academia killer", because we pitched unfinished ideas to a room of 60 people until one held up.

    • Finished first in the class with a $100K seed pitch to real investors, backed by an Excel model I built from manufacturer quotes, office rents and perfume-industry growth data.
    • Shaped MOXY's positioning, pricing and customer segments with 500+ customer discovery interviews, which fed our go-to-market plan.
    • Rebuilt the market sizing from scratch each time the idea changed, often the night before a pitch, until every figure held up.

    MOXY

    Team finance lead

    Problem
    People reapply perfume several times a day because the scent fades.
    Scale
    500+ customer interviews, and pitches to a room of 60 people, then to real investors.
    Action
    We designed a refillable charm that keeps any perfume's scent all day. I built the Excel model behind it from manufacturer quotes, office rents and perfume-industry growth data.
    Outcome
    First in class after a $100K seed pitch to real investors.
    • Customer discovery
    • Pricing
    • Excel modelling
    • Pitching
    Spencer Riley with his four New Venture Creation teammates outside the Leeds School of Business
    Boulder, Colorado, USAThe team behind MOXY
  7. Leadership03/2023 – 06/2023

    Good Grow Great Mentorship

    Founding cohort member Worked one to one with the CEO of G3 Consulting on leadership, strategy and entrepreneurship, applied to real business cases. Details

    My feedback shaped the program for the cohorts after mine.

  8. Leadership01/2023 – 05/2025

    Alpha Kappa Psi, Gamma Zeta Chapter

    Master of Rituals & DEI team Elected to lead the chapter's initiation ceremonies after a competitive selection. Details

    Translated the chapter's website into French, recruited international students, ran a charity campaign for local meal-delivery programs and completed 150+ hours of professional development.

    Spencer Riley with Alpha Kappa Psi members holding the fraternity flag on a ski slope
    Eldora, Colorado, USAAlpha Kappa Psi ski day
  9. Work09/2022 – 12/2022

    Omni Interlocken Hotel

    Student ConsultantBroomfield, Colorado, USA A consulting project for a large conference hotel near Boulder. Details
    Problem
    The hotel wanted to hear from its customers and to strengthen its employer brand.
    Scale
    A team of four students, and a focus group of 120 participants.
    Action
    I co-led the team as marketing and outreach director, ran the focus group and designed an internship program.
    Outcome
    We launched the internship program, with internal communication materials to go with it.
  10. Work06/2022 – 08/2024

    Aiglon College Summer School

    Group Leader & Course AssistantVillars-sur-Ollon, Switzerland Three summers at an international summer school, in a new role each year. Details
    • 2024, Group Leader with Manchester City FC. Kept a full-day excursion for 80+ students on schedule, leading a team of five staff.
    • 2023, Course Assistant. Supported teachers, corrected French exams and co-ran morning sports for groups of 30–50.
    • 2022, Group Leader. Looked after 12 students around the clock, plus night duty for a house of 80.
  11. Leadership05/2022 – 10/2025

    Himalayan Foundations

    Event assistant manager & volunteer Managed an auction for 200+ guests for Himalayan Foundation Switzerland and inspected its housing projects in Bhutan and Nepal, checking how funds were used for 500 homes. Details

    I also continued my late grandfather's commitment to the American Himalayan Foundation, visiting its projects in Nepal and India.

  12. Leadership09/2021 – 04/2022

    Conference on World Affairs

    Committee Member, Boulder Point of contact for 25 international panellists before and during a four-day public conference. Details

    Produced the seven-month planning outline and helped run Q&A sessions with speakers from 10+ countries.

  13. Education08/2021 – 05/2025

    University of Colorado Boulder, Leeds School of Business

    B.S. Business Administration, Strategy & Entrepreneurship and Leadership ManagementBoulder, Colorado, USA Details
    Courses
    New Venture Creation, Design for Defense, Competitive Strategy, Corporate Boards in Action, Critical Leadership Skills
    Spencer Riley with friends in graduation gowns below the Flatirons in Boulder
    Boulder, Colorado, USAGraduating from CU Boulder
    Spencer Riley holding his Minor in Space certificate, next to people in Star Wars costumes
    Boulder, Colorado, USAMinor in Space graduation
  14. Education08/2016 – 05/2021

    Aiglon College

    International Baccalaureate Diploma, 38/45Villars-sur-Ollon, Switzerland Details
    Highlights
    Students from 70+ countries, top grade (7/7) in IB Spanish
    Activities
    Vice-Captain of Belvedere House, Varsity Ski Team, Astronomy Club Ambassador
    Spencer Riley's portrait on the screen at the Aiglon College Class of 2021 graduation
    Villars-sur-Ollon, SwitzerlandAiglon College graduation, Class of 2021

Beyond the Classroom

What I do when I am not working.

Hiking & mountaineering

Swiss Alpine Club member for twelve years. I have trekked to Everest Base Camp, completed the Tour des Muverans and climbed Colorado's 14,000-foot peaks. I've recently started mountaineering too, and climbed the Arête des Cosmiques above Chamonix. Next up are the Tour du Mont Blanc and the Via Alpina to Montreux.

Ski racing

On skis since I was 18 months old. I raced from age 8 to 18, including regionally with Ski Club Verbier, where a whole season can come down to one run.

Travel

I have visited 37 countries and all seven continents. The trips that stayed with me most were to remote mountain communities in Nepal, Bhutan and India.

Space & astronomy

Five years in my school's astronomy club, operating telescopes and showing local children our photos of the Andromeda galaxy. I went on to complete a Minor in Space at CU Boulder.

  • Road cycling
  • Weightlifting

Where I've Been

37 countries on 7 continents

Europe 20
  • Austria
  • Bosnia and Herzegovina
  • Croatia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Italy
  • Liechtenstein
  • Malta
  • Montenegro
  • Netherlands
  • Norway
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • Vatican City
Asia 9
  • Bhutan
  • Hong Kong
  • India
  • Japan
  • Maldives
  • Nepal
  • Thailand
  • Türkiye
  • United Arab Emirates
North America 3
  • Canada
  • Mexico
  • United States
Africa 2
  • Egypt
  • Morocco
South America 1
  • Argentina
Oceania 1
  • Australia
Antarctica 1
  • Antarctica

Along the Way

Spencer Riley and two companions on the Everest Base Camp rock
Khumbu Valley, NepalEverest Base Camp, 5,364 m
Spencer Riley with hiking poles on a misty alpine meadow
Swiss AlpsTour des Muverans, caught on film
Spencer Riley on a summit above a fjord surrounded by mountains
NorwayAbove the fjords on my gap year
Spencer Riley with arms open in front of the Taj Mahal
Agra, IndiaThe Taj Mahal on my gap year
Spencer Riley in Nepal with snow-capped mountains behind
NepalTravelling in the Himalayas
Spencer Riley racing through a giant slalom gate
Telluride, Colorado, USADirectors’ Cup race, 2025
Spencer Riley with Alpha Kappa Psi members holding the fraternity flag on a ski slope
Eldora, Colorado, USAAlpha Kappa Psi ski day
Spencer Riley's portrait on the screen at the Aiglon College Class of 2021 graduation
Villars-sur-Ollon, SwitzerlandAiglon College graduation, Class of 2021
Spencer Riley with friends in graduation gowns below the Flatirons in Boulder
Boulder, Colorado, USAGraduating from CU Boulder
Spencer Riley holding his Minor in Space certificate, next to people in Star Wars costumes
Boulder, Colorado, USAMinor in Space graduation

Contact

Let's Talk

I am open to internships and graduate roles, in Switzerland and abroad. I learn fastest on real problems, next to people who know them well. The best way to reach me is LinkedIn or email.